Monday, June 30, 2008 

Build Your List and the Profits Will Follow

Where do you begin when you want to get started online? What are the things you'll need? Product, web site, sales page, listing, right? All true. But once you Airplane! all the tools, how do you get everything to come together?

If I may, I'm going to assume two things. First, that you currently have a product and/or information to sell. And second, that you have or are willing to build, buy, or obtain a web site.

Okay, so now that you have the product and a web site, how do you get Captain America buyers to check it out? How do you build a listing for potential clients that can buy from you in the future? It's the listing that you're building, which will be of the greatest value to Jonny Quest business. Don't buy any listings online. You need to remember that if someone is selling it to you, then more than likely, they're selling it to others as well. Consider this - wouldn't you rather have your own personal list full of people who specifically want more information from you as opposed to college loans consolidation 1 of 25 people mailing your list?

In order to effectively build your list, you need to have an auto responder. This will allow you to pre-write letters to send to your list on a pre-set schedule. This way you are able to have contact with your list from anywhere and at anytime.

After you've set up your auto responder, set it up so that people visiting your site can go on a page and become a part of your mailing list. If this feature is on a page on your web site, then picture this: the only way people can enter your site is to subscribe to your mailing list. This way, your subscription rate will go up. If you only have a sign up location then users have the option to just not sign up at all.

The next step is to write an organized series of letters to your list. Keep the letters simple and informative. I try and write mine the way that I talk, like I'm having a pleasant conversation with a friend.

So your campaign is set, you're ready to distribute it, now all you need is traffic. I have found that the best way to get traffic are through the articles that I have written, search engine results, and cheap PPC campaigns. Keep in mind that for PPCs - don't spend a ton of money. You're better off bidding on lower priced words until you have a proven response rate and rate of return. Remember that these strategies are for long-term income and not instant cash. Wouldn't you rather have long-term income as opposed to instant cash along with a web site that shuts down for black hat techniques?

Keep this list safe and keep it for yourself. Think of it as a list containing your personal information. You wouldn't want to share that information with anyone except for maybe your closest friend. Give your list the respect it deserves and people will buy from you. It may not happen overnight, but if you treat your list with respect and mail it on a regular basis, the end result is a source of long term income.

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